Senior Growth Marketing Manager (Pharma & HCP)
Core
Drive prescription growth and provider adoption for BlinkRx, a pharma-to-patient cloud platform, through strategic B2B marketing and co-branded initiatives with pharmaceutical partners.
Role type
Senior Growth Marketing Manager (B2B Pharma)
Builds
Co-branded marketing campaigns, account-based CRM strategies, and educational content for Health Care Providers.
Domain
Healthcare / Pharmaceutical Marketing
Deliverable
product features
Required skills
B2B marketing strategy, account-based marketing (ABM), pharmaceutical industry knowledge, client relationship management, data-driven campaign optimization, content creation for HCPs, project management
Preferred skills
Experience with Salesforce Marketing Cloud, experience launching new pharma products, managing creative teams
Technologies
Salesforce, Salesforce Marketing Cloud
Responsibilities
Craft and execute strategic marketing plans for new pharma launches; Design and optimize data-driven marketing tactics to drive provider engagement; Act as a client-facing representative managing relationships with Brand team marketing functions; Refine and scale go-to-market playbooks and assets; Create content to educate and activate Health Care Providers; Develop and iterate on strategic B2B marketing campaigns to support lead generation
Seniority
Senior, hands-on IC
