Senior Scriptwriter
Core
Writing high-converting scripts for TV, radio, podcast, and paid social channels (Meta, TikTok, YouTube) that blend direct response performance with authentic creator-style content.
Role type
Senior Direct Response Scriptwriter (Broadcast & Social)
Builds
15-30 second TV/radio spots, UGC clips for social, and influencer talking points
Domain
Life Insurance / Direct Response Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> production creative assets (scripts)
Required skills
Direct response writing for TV/radio/podcast, UGC scriptwriting, influencer direction, on-set script adaptation, performance marketing insight, AI tool proficiency, high-volume concept generation
Preferred skills
Experience with Meta/TikTok/YouTube formats, ability to balance creative taste with conversion metrics
Technologies
AI tools for concepting and drafting
Responsibilities
Write direct response scripts for 15/30 second TV/radio spots; create UGC scripts for TV shoots adapted for social; support influencer partnerships with talking points; develop original creative angles; collaborate on-set during shoots; optimize scripts based on performance data
Seniority
Senior, hands-on IC
