Marketing Operations Manager
Core
Own end-to-end lead management lifecycle and optimize demand generation performance through data, technology, and scalable processes.
Role type
Marketing Operations Manager
Builds
Marketing technology stack, lead scoring models, dashboards, and reporting frameworks
Domain
B2B SaaS / Subscription Commerce
Required skills
Lead management lifecycle ownership, marketing automation, CRM strategy, data analysis, process optimization, cross-functional partnership, change management, data governance
Preferred skills
HubSpot expertise, M&A integration support, multi-channel campaign execution
Technologies
HubSpot, CRM platforms, marketing automation tools, BI tools
Responsibilities
Manage lead capture, qualification, scoring, routing, and distribution; Optimize lead funnel and conversion rates; Design and maintain lead/account scoring models; Analyze revenue-generating activities; Manage marketing automation and CRM for lead nurturing; Develop dashboards and reporting for marketing ROI; Partner cross-functionally to align processes and revenue goals; Lead process improvement for lead-to-sales workflows; Own marketing technology stack configuration and integrations; Ensure data integrity and hygiene across marketing systems; Support campaign execution and provide training to stakeholders
Seniority
Mid-level, hands-on IC
