Senior Marketing Manager
Core
Manage end-to-end relationships with distributed music clients, labels, and management teams across Africa, executing multi-channel release marketing campaigns and driving business development.
Role type
Senior Marketing Manager (Music Distribution)
Builds
Multi-channel release marketing campaigns, brand partnerships, and client adoption of internal tech suite.
Domain
Music Industry / Digital Distribution / African Markets
Deliverable
product features
Required skills
Digital marketing, Product management, Account management, Campaign execution, Business development, Brand partnerships, Social media marketing, Data-driven marketing, Stakeholder management, Industry networking
Preferred skills
Afrobeats/Afro-R&B/Gospel genre expertise, Short-form viral strategy (TikTok, Instagram Reels, YouTube Shorts), Cross-cultural collaboration, Regional travel
Technologies
Workstation analytics tools, Content management systems, Digital metadata platforms
Responsibilities
Manage client and label relationships across Africa, Design and execute multi-channel release marketing campaigns, Pitch and onboard high-potential labels and artists, Partner with regional and international teams, Secure brand partnerships and event sponsorships, Drive client adoption of internal tech suite, Represent The Orchard at industry events
Seniority
Senior, hands-on IC