Sr. Growth Product Marketing Manager
Core
Own end-to-end growth strategy and outcomes for Chime Enterprise's B2B2C funnel, converting eligible employees at employer partners into enrolled, funded, and engaged Chime members.
Role type
Senior Growth Product Marketing Manager (B2B2C)
Builds
Employer landing pages, eligibility flows, in-product onboarding, and repeatable conversion models for partner workforces.
Domain
Financial Technology / B2B2C / HR Benefits
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Growth strategy, funnel experimentation, B2B2C marketing, analytical reasoning, GTM execution, cross-functional partnership, executive communication
Preferred skills
HR tech, benefits, payroll, earned wage access, Looker, Braze, Customer.io, web experimentation platforms
Responsibilities
Own end-to-end growth strategy and outcomes for the employee-side funnel; Drive performance across the B2B2C funnel including worksite awareness, enrollment, funding, and retention; Lead creative and messaging execution for experiments and launches; Own incentives, promotions, and offers to drive qualified acquisition; Lead GTM for employer launches including playbooks and campaign kits; Track pacing against goals and translate results into recommendations for leadership.
Seniority
Senior, hands-on IC