Staff Business Analyst
Core
Investigate offline and direct mail channel performance, build attribution models, and validate vendor claims to optimize marketing spend.
Role type
Staff Business Analyst (Marketing Analytics & Modeling)
Builds
Attribution models, response/lift models, and dashboards for offline/direct mail campaigns
Domain
Life Insurance / Digital Marketing Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, Python, statistical modeling, BI tooling (Hex/Mode), data investigation, stakeholder communication
Preferred skills
Bayesian measurement, direct mail domain expertise, dbt, incrementality testing
Technologies
SQL, Python, Hex, Mode, dbt
Responsibilities
Investigate channel performance proactively, build statistical models for decision-making, manage multi-cell direct mail tests, develop KPI dashboards, validate vendor attribution claims
Seniority
Staff, hands-on IC with strategic influence
