Senior Talent Brand Manager
Core
Shape GitLab's employer value proposition and create clear, differentiated candidate messaging through talent brand strategy and recruitment marketing.
Role type
Senior Talent Brand Manager (Employer Branding & Recruitment Marketing)
Builds
Scalable content systems, integrated campaigns, and authentic candidate experiences across careers content, social media, and events.
Domain
Technology (DevSecOps) / Human Resources / Marketing
Deliverable
product features
Required skills
Talent brand strategy, recruitment marketing, storytelling, editorial judgment, cross-functional influence, data analysis, campaign management, asynchronous collaboration
Preferred skills
Experience with AI tools for workflow efficiency, experience in global or multi-region hiring, ability to work in an asynchronous environment
Technologies
AI tools, performance data platforms, social media channels, employer review platforms
Responsibilities
Lead talent brand strategy and translate EVP into candidate messaging; Design integrated campaigns and build scalable content systems; Set editorial direction for authentic stories featuring team members and culture; Advise Talent Acquisition on audience strategy and hiring priorities; Improve candidate journey touchpoints for transparency; Use performance data to evaluate results and recommend new approaches
Seniority
Senior, hands-on IC with strategic influence