Marketing Operations Specialist
Core
Execute and govern marketing campaigns by building programs in Marketo, ensuring data accuracy, and maintaining operational standards to enable scalable growth.
Role type
Marketing Operations Specialist (IC)
Builds
Marketing automation programs and campaign templates
Domain
B2B SaaS / Market Intelligence
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Marketing automation platform proficiency (Marketo), QA processes, program documentation, stakeholder intake management, process improvement, written communication
Preferred skills
Event marketing support, token/template framework knowledge, B2B marketing experience, change management
Technologies
Marketo
Responsibilities
Create and manage marketing campaign programs ensuring data accuracy; Review and QA programs built by teams to maintain quality and consistency; Document and reinforce campaign operations standards; Create and maintain program build guides and operational documentation
Seniority
Junior to Mid-level, hands-on IC
