Director - Financial Services Marketing
Core
Develop and execute GTM marketing strategy for Azure in the financial services market (insurance and banking), focusing on solution launches, demand generation, and sales enablement.
Role type
Director, Product/Solution Marketing (Financial Services)
Builds
Azure GTM marketing strategy, solution launches, sales enablement content, and client success stories for the financial services vertical.
Domain
Cloud computing (Azure) + Financial Services (Insurance, Banking)
Deliverable
product features
Required skills
B2B product/solution marketing, strategic narrative and positioning, solution portfolio expertise, marketplace publishing, cross-functional leadership, analytics, project management
Preferred skills
Experience at ARR >$300M SaaS/IT consulting/cloud platform/healthcare SaaS, simplifying complex offerings, advising senior stakeholders
Technologies
Azure, Databricks
Responsibilities
Craft and optimize market and competitive positioning; lead creation and enablement of demos; publish solution offerings on Azure and Databricks marketplaces; equip sales teams with playbooks and content; develop client success stories and win wires; align materials to Microsoft solution plays.
Seniority
Director, strategic planning and cross-functional leadership
