Marketing Lead
Core
Lead integrated marketing strategies for MyTutor and IXL brands in the UK, spanning B2C and B2B channels to expand reach and engagement.
Role type
Senior Marketing Lead
Builds
Integrated marketing plans, brand messaging, field marketing campaigns, and sales enablement resources for UK schools, trusts, families, and students.
Domain
Education Technology (EdTech) / Tutoring
Deliverable
product features
Required skills
Integrated marketing strategy, B2C and B2B marketing, brand messaging, field marketing, sales enablement, cross-functional collaboration, strategic planning, written communication, stakeholder management
Preferred skills
UK education system knowledge, EdTech and tutoring industry experience
Technologies
Email marketing platforms, social media channels, website landing page tools
Responsibilities
Own and execute the marketing plan to attract and retain new customers; Refine consumer brand messaging; Lead marketing for new product/feature launches; Develop content for email, website, and social media; Partner with sales to identify opportunities and execute field marketing campaigns; Create sales enablement resources and messaging.
Seniority
Senior, hands-on IC
