Brand Reputation Manager (SEO & PR)
Core
Shape and protect a brand's digital reputation across search engines, media, and online platforms by owning strategies for search visibility, authoritative narratives, and proactive risk management.
Role type
Brand Reputation Manager (SEO & PR)
Builds
Search visibility, authoritative digital narratives, and reputation defense strategies
Domain
Digital Marketing / Public Relations / Search Engine Optimization
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
SEO strategy, Generative Engine Optimization (GEO), digital PR, content strategy, online reputation management, brand monitoring, crisis response, media relations, customer advocacy, analytical research
Preferred skills
Experience with AI-powered search and LLM discovery, expertise in technical search fundamentals
Technologies
Google Alerts, Mention, Brand24
Responsibilities
Own and improve Page One search presence across Google and other search ecosystems; Develop strategies to increase visibility of authoritative brand properties; Optimize and maintain profiles across LinkedIn, Medium, and review platforms; Monitor search results, brand mentions, and emerging digital risks; Develop and publish SEO-optimized content to strengthen positive brand narratives; Build content defense strategies using digital PR and organic search; Develop relationships with journalists and influencers for earned media; Create rapid-response content and PR strategies for reputation risks; Coordinate content assets to reinforce positive visibility; Build customer advocacy initiatives; Establish reputation monitoring systems; Track performance metrics and refine strategies; Research developments in SEO and AI-powered search.
Seniority
Mid-level, hands-on IC
