Senior Digital PR Manager
Core
Architect and navigate a new reputation ecosystem governed by AI answers and intelligent agents, focusing on Generative Engine Optimization (GEO) and LLM integration for global brand reputation.
Role type
Senior Digital PR Manager (AI Search & LLM Strategy)
Builds
AI-driven content strategies and reputation models for generative search engines
Domain
Strategic Communications / Generative AI / Digital PR
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
LLM indexing strategy, AI search algorithm knowledge, cross-market coordination, advanced social listening, data analysis, crisis management, internal capability building
Preferred skills
Experience in global HQ tech environments, expertise with tools like Profound or otterly.ai
Technologies
ChatGPT, Gemini, Profound, otterly.ai
Responsibilities
Drive end-to-end strategy for LLM indexing and visibility across generative engines; monitor online conversations and brand mentions across social media, blogs, forums, and news outlets; lead cross-market coordination across high-priority focus countries; integrate workflows across PR, content, SMM, and brand teams; establish in-house expertise and proprietary workflows for GEO and advanced digital PR; deliver high-level actionable insights on sentiment trends and visibility rates to the C-suite
Seniority
Senior, hands-on IC
