Senior Digital Growth Manager
Core
Full funnel growth and product marketing execution for a non-bank lender, managing agencies, paid media, search, and website optimization to drive application volume.
Role type
Senior Digital Growth Manager (hands-on IC)
Builds
Bridgit.com.au, partner landing pages, paid media campaigns, and go-to-market assets for property equity loans.
Domain
Fintech / Lending / Property Finance
Deliverable
product features | dashboards & analysis
Required skills
Paid media management, agency roster management, SEO and AI search optimization, CRO and A/B testing, data analysis (GA4, Search Console), copy and creative briefing, product launch support
Preferred skills
Fintech or regulated industry experience, AI/generative search optimization (AEO/GEO), startup or scale-up experience
Technologies
GA4, Search Console
Responsibilities
Manage agency roster and optimize paid media performance; Drive organic visibility through SEO and AI-powered search; Lead website optimization and experimentation (CRO, A/B testing); Brief and shape copy and creative for paid, web, and partner assets; Support product launches and go-to-market execution; Report on performance metrics to sharpen campaigns
Seniority
Senior, hands-on IC