Partner Marketing Manager
Core
Drive sign-up momentum and conversion for 15–20 employer accounts by designing activation plans, managing onsite events, and executing always-on campaigns to convert employees into members.
Role type
Account-based Partner Marketing Manager
Builds
Employer-specific activation plans, launch messaging, onsite events, and always-on engagement campaigns
Domain
Corporate health and fitness benefits (B2B2C)
Required skills
Account-based marketing strategy, onsite event planning, design agency management, conversion optimization, data analysis, intranet and internal comms management
Preferred skills
Experience in employee benefits or health insurance, B2B2C platforms, live events, agency account management
Technologies
Intranets, internal email tools, Microsoft Teams, Slack, print signage
Responsibilities
Prime key accounts before signing with custom activation planning; co-design launch communications and run onsite activations; design always-on and seasonal campaigns to reignite member uptake; track penetration, sign-up conversion, and campaign ROI; manage design agency end-to-end; travel nationally for key launches and activations
Seniority
Mid-Senior (4–8 years experience)