Growth Marketing Specialist
Core
Scale Virtual Power Plant (VPP) enrollment by executing multi-channel marketing campaigns and optimizing customer journey friction points.
Role type
Growth Marketing Specialist
Builds
VPP programs for smart thermostats, EVs, and batteries
Domain
Clean energy / Distributed energy resources
Deliverable
product features
Required skills
multi-channel marketing, paid social media, marketing analytics, project management, paid media management, content strategy, data visualization
Preferred skills
Tableau, Sigma, Google Analytics, Google Tag Manager, Meta platforms
Responsibilities
Execute multi-channel marketing campaigns including paid social; analyze marketing data to optimize channels and identify bottlenecks; coordinate co-marketing efforts with OEMs and partners; develop creative messaging strategies with external copywriters and designers; manage marketing tracking platforms and tools.
Seniority
Mid-level, hands-on IC