Retail Media Marketing Manager
Core
Build and execute retail media campaigns across digital retail media networks to support the company's omnichannel expansion and direct-to-consumer business model.
Role type
Retail Media Marketing Manager
Builds
Retail media campaigns and foundational processes for retail marketing execution
Domain
Pet health / Direct-to-consumer e-commerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Retail media campaign execution, Walmart Connect, Amazon Ads, performance data analysis (ROAS, sales lift, conversion), agency/vendor management, process building, analytical skills, Excel
Preferred skills
Experience in shopper marketing or performance marketing, ability to thrive in ambiguity, cross-functional collaboration
Technologies
Walmart Connect, Amazon Ads, Excel
Responsibilities
Support planning, execution, and measurement of retail media campaigns; Partner with stakeholders on campaign setup, strategy, and optimization; Own recurring reporting and performance tracking; Build foundational processes and measurement frameworks; Manage agency and vendor relationships; Monitor industry trends and competitor activity
Seniority
Mid-Senior, hands-on IC