Sr. Product Marketing Specialist
Core
Enable go-to-market strategies and partner onboarding for a fintech platform serving landlords and real estate investors.
Role type
Sr. Product Marketing Specialist (GTM & Enablement)
Builds
Baselane's financial management platform for individual landlords
Domain
Fintech / Real Estate
Deliverable
product features
Required skills
Product marketing, B2C SaaS, market research, launch strategy, enablement material creation, stakeholder management, data-driven decision-making, project management
Preferred skills
AI tools for copywriting, growth stage startup experience, fintech/real estate tech background, analytics tools (Sigma, Mixpanel, Miro, Figma)
Technologies
Asana, Notion, Sigma, Mixpanel, Miro, Figma
Responsibilities
Support onboarding and go-to-market strategy for new partners; Provide training and collateral for partners and internal teams; Conduct market and customer research; Partner with Product team on launch strategies; Work with Brand team on customer-facing collateral; Oversee creation of enablement material; Identify differentiated positioning and messaging through research
Seniority
Mid-level, hands-on IC