Program Manager, Digital Audience Engagement
Core
Drive business outcomes for Franklin Templeton's digital assets and innovation programs through cross-channel audience engagement, creative content, and strategic campaigns for B2B, B2B2C, and Direct to Wallet audiences.
Role type
Program Manager, Digital Audience Engagement
Builds
Digital engagement campaigns, creative content, owned channel experiences (web/social), and AI-automated deliverables for the FIRST team.
Domain
Financial Services / Digital Assets / Fintech
Deliverable
product features
Required skills
Cross-channel campaign management, creative content creation, project planning, vendor relations, owned channel management, AI tool proficiency, data analysis, budget tracking
Preferred skills
Regulated industry experience, startup experience
Technologies
AI tools, Microsoft Office, workplace productivity tools
Responsibilities
Develop and deploy cross-channel communication campaigns, manage FIRST website and social media publishing, oversee briefing and analytics reporting, track budgets and vendor invoices, manage compliance submissions and global approvals
Seniority
Mid-level, hands-on IC