Manager, Product Marketing
Core
Shape positioning, go-to-market strategy, and adoption for WPP's strategic AI, data, and marketing technology investments (WPP Open, Open Intelligence) to help global brands unlock value.
Role type
Manager, Product Marketing (AI/Data/Martech)
Builds
AI-powered marketing operating system and data solutions for global brands
Domain
Marketing Technology, Artificial Intelligence, Data Solutions
Deliverable
product features
Required skills
Product marketing strategy, go-to-market planning, technical narrative translation, sales enablement creation, market/competitive analysis, cross-functional collaboration
Preferred skills
Experience in adtech/martech/SaaS/AI, comfort with ambiguity, self-starter mindset
Technologies
WPP Open, Open Intelligence, AI platforms
Responsibilities
Develop positioning and messaging for new tech products; Create sales enablement materials and thought leadership content; Conduct market and competitive analysis; Partner with product leaders to build product expertise; Support client pitches and strategic growth initiatives; Drive cross-functional projects for product adoption
Seniority
Manager, hands-on IC
