Marketing Technology Specialist
Core
Evolve marketing technology capability and explore AI/emerging technologies to improve marketing and customer experience.
Role type
Marketing Technology Specialist
Builds
Optimized marketing technology ecosystem, enhanced website/digital experiences, and improved CRM segmentation
Domain
Construction equipment retail and services
Deliverable
product features
Required skills
Marketing automation, website management, systems integration, CRM segmentation, SEO, CRO, AI application
Preferred skills
DotDigital platform expertise
Technologies
DotDigital, marketing automation platforms, CRM systems, web platforms
Responsibilities
Optimise marketing technology ecosystem including websites and automation; Improve website performance, UX, and conversions; Design and optimise marketing automation; Maximise CRM for segmentation and lead tracking; Identify and implement AI opportunities for efficiency
Seniority
Mid-level, hands-on IC