Performance Strategist (Demand Gen) (Performance Marketing) (Canada)
Core
Strategic leader for demand generation performance marketing, building efficient processes and leading teams to drive pipeline and growth for B2B tech clients.
Role type
Senior IC/Manager performance strategist (demand gen)
Builds
Demand generation pipelines and scalable lead engines for B2B software and technology brands
Domain
Digital marketing / Performance marketing / Demand generation
Required skills
Multi-channel full-funnel performance marketing strategy, Team leadership and mentorship, Client relationship management, Advanced data analysis and visualization, Process improvement and operational excellence, Strategic roadmap development
Preferred skills
Experience with $200k+ monthly media spend accounts, Managing junior team members, Cross-functional collaboration
Technologies
Google Sheets, Excel, Google Data Studio, Tableau, Meta Ads, Google Ads, YouTube, Programmatic Platforms, TikTok, Twitter, Spotify
Responsibilities
Lead teams in research, media planning, and strategic roadmaps for mid-sized projects; Conduct high-impact client onboarding and business reviews; Mentor and develop team members to elevate project performance; Optimize team workflow and resource allocation using business intelligence tools.
Seniority
Senior, hands-on IC with management responsibilities