WPP Media| Senior Activation Manager, Japan
Core
Senior manager responsible for Search, Social, Display, and Video media activation, owning supplier relationships and executing performance strategies to maximize in-channel performance and data integrity.
Role type
Senior IC media activation manager (performance)
Builds
Performance-driven digital media campaigns across multiple channels
Domain
Digital advertising / Media buying
Required skills
Performance strategy, campaign management, team leadership, stakeholder management, data analysis, optimization testing, supplier relationship management, budget forecasting, case study development
Preferred skills
Adwords certification, Facebook Blueprint, Doubleclick certification, Excel proficiency (Pivot Tables, VLookups), global context experience, localization expertise
Technologies
Adwords, Doubleclick Search, Marin, Kenshoo, Excel
Responsibilities
Manage team members to deliver consistently across multiple campaigns; Responsible for Performance strategy and weaving into overall campaign strategy; Full responsibility of the campaign performance from start to finish; Ultimate accountability for adherence to controls and best practices across multiple channels; Build annual learning agenda and test plan for assigned portfolios; Final approver on performance forecast and reforecast; Develop multiple case studies throughout the course of the year; Final driver of spend recommendation for all campaigns (biddable); Accountable for quarterly business review of products assigned; Coach and train junior members towards growth in channels/ client services; Issues identification, troubleshooting and communication management with internal and external clients; Manage all aspects of 2-3 direct reports and a team of 4-6 (staff reviews, career planning, coaching)
Seniority
Senior, hands-on IC with people management