LA Kings - Digital Marketing Specialist
Core
Manage day-to-day operations of the LA Kings website and mobile app while executing and optimizing paid digital marketing campaigns to drive ticket sales and fan engagement.
Role type
Digital Marketing Specialist (Sports/Entertainment)
Builds
LA Kings website, mobile app, paid media campaigns, fan engagement initiatives
Domain
Sports & Entertainment, Digital Marketing
Deliverable
product features | production ML models | dashboards & analysis
Required skills
Paid media campaign execution, website and mobile app content management, digital advertising inventory oversight, campaign performance analysis, UI/UX guidelines knowledge, Google Analytics, basic HTML/CSS, agency/vendor coordination
Preferred skills
Sports/entertainment industry experience, agency management experience, passion for hockey culture
Technologies
Meta, TikTok, YouTube, YinzCam, Tradable Bits, Google Analytics, Microsoft Office Suite
Responsibilities
Manage website and mobile app content publishing and quality assurance, execute and optimize paid digital advertising campaigns, coordinate website and app enhancement projects, analyze digital marketing performance using BI tools, manage mobile app engagement initiatives, oversee digital marketing projects across internal and external teams
Seniority
Mid-level, hands-on IC