Senior Marketing Specialist
Core
Define and project lead the entire life cycle of marketing campaigns across APAC with a focus on Australia, managing events, GTM strategies, and cross-functional collaboration to drive brand awareness and reservations.
Role type
Senior Marketing Specialist (Campaign & Event Lead)
Builds
Marketing campaigns, diner and restaurant events, go-to-market strategies
Domain
Hospitality / Restaurant Technology
Required skills
Project management, Event management, Campaign management, Go-to-market strategy, Cross-functional collaboration, Content creation, Digital marketing, Analytics, Stakeholder management, Agency coordination
Preferred skills
Asia market experience, Asian language skills, WordPress CMS, Influencer collaboration
Technologies
WordPress, Marketing technologies
Responsibilities
Plan and coordinate diner and restaurant events; Develop and execute GTM strategies for new opportunity areas; Own the campaign briefing process from ideation to performance reporting; Partner with local sales and account management to provide marketing solutions; Craft engaging social media plans and collaborate with influencers; Manage external agencies for PR and campaign execution; Track key metrics and analyze campaign performance; Stay informed on competitor activity and market trends.
Seniority
Senior, hands-on IC
