Channel Marketing Coordinator
Core
Execute go-to-market initiatives across multiple channels and retail partners by coordinating external agencies, managing marketing assets, and supporting in-store merchandising.
Role type
Channel Marketing Coordinator
Builds
Channel marketing strategies, retail merchandising resources, and promotional activities
Domain
Consumer Packaged Goods (CPG) / Retail
Deliverable
product features
Required skills
Project coordination, vendor management, marketing asset management, competitive analysis, planogram data analysis, trade show coordination
Preferred skills
CPG or retail industry experience, familiarity with trade marketing and brand marketing
Technologies
None stated
Responsibilities
Coordinate external agencies and vendors; oversee development and delivery of marketing materials; manage promotional assets and retailer-specific requests; collect and analyze competitive and assortment data; monitor in-market execution; support planning and execution of trade shows
Seniority
Mid-level (2–4 years experience)