Sr. Event Marketing Manager, Field Programming
Core
Lead field initiatives and sales enablement for major B2B events like the Data + AI Summit and World Tour to drive pipeline and revenue for strategic accounts.
Role type
Senior Event Marketing Manager (Field Programming)
Builds
Strategic field growth engines, event playbooks, and cross-functional programs for Data + AI Summit and World Tour.
Domain
B2B Technology / Data & AI / Event Marketing
Deliverable
product features
Required skills
B2B event portfolio leadership, sales enablement strategy, program and project management, CRM and analytics tool proficiency, executive communication, metrics-driven optimization, strategic and tactical execution
Preferred skills
Experience with incentive structures (SPIFFs), cross-functional alignment, data-informed experimentation
Technologies
CRM, marketing automation, analytics dashboards
Responsibilities
Define targeting frameworks and quotas for events, develop repeatable event playbooks, track event performance via dashboards, manage lead flow into sales systems, align cross-functional teams on event strategy
Seniority
Senior, hands-on IC with strategic oversight
