Senior Director, Marketing
Core
Lead the Marketing team to drive enterprise growth by executing strategy, managing brand/product marketing, commercial operations, and integrated marketing with a focus on health plan partners.
Role type
Senior Director, Marketing (B2B2C Healthcare)
Builds
Marketing strategy, brand positioning, commercial enablement materials, and scalable measurement systems for a behavioral health platform.
Domain
Healthcare / Behavioral Health / Value-Based Care
Required skills
Marketing leadership, B2B2C or B2B healthcare marketing, payer relationship management, value-based care models, clinical data analysis, integrated marketing strategy, organizational scaling, executive communication.
Preferred skills
Behavioral health experience, deep understanding of healthcare reimbursement, product marketing, lifecycle marketing.
Technologies
CRM, commercial technology, reporting tools, attribution systems.
Responsibilities
Develop and execute company marketing strategy; lead and coach a multidisciplinary marketing organization; partner with Growth leadership to design strategies for health plan adoption; own company positioning and messaging architecture; lead product positioning and go-to-market strategies; oversee data-informed decision-making and build measurement systems.
Seniority
Senior Director, strategic leadership & operating role