Brands Analyst
Core
Equips the sales team with data and narratives to win new business and retain clients by building data-driven stories on advertising impact.
Role type
Brands Ad Analyst (Data Analytics & Client Services)
Builds
Data-driven prospect briefs, budget recommendations, media plans, performance narratives, and client-facing dashboards.
Domain
Digital advertising analytics within the cannabis dispensary technology sector.
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
SQL (Snowflake), data storytelling, client presentation, cross-functional collaboration, data visualization, ad operations knowledge
Preferred skills
Hex or Looker, media/digital advertising background, familiarity with ROAS/incrementality metrics, presentation tools (PPT/Slides), cannabis/CPG industry experience
Technologies
Snowflake, Hex, Looker
Responsibilities
Develop data-driven prospect briefs and build budget recommendations for new business; Own end-to-end production of monthly/quarterly performance narratives; Design and maintain client-facing dashboards; Serve as analytical voice in client meetings; Provide strategic recommendations for campaign optimization; Quantify the cost of inaction for ad spend changes.
Seniority
Mid-level, hands-on IC
