Principal Product Manager (Growth)
Core
Own Netlify's self-serve funnel as a single product metric (net-new ARR) to drive activation, conversion, expansion, and retention for developer-focused, usage-priced products.
Role type
Principal Product Manager (Growth)
Builds
Self-serve funnel, experimentation practice, in-product monetization flows, and product-qualified lead handoffs.
Domain
Developer platform / SaaS / Growth engineering
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Self-serve funnel ownership, experimentation practice design, funnel instrumentation (attribution, event taxonomy, cohorting), in-product monetization mechanics, cross-functional leadership, business outcome accountability
Preferred skills
AI/agent/inference funnel experience, PLG-to-enterprise growth, viral/referral loop design, experimentation platform build-out
Technologies
Product analytics tools, experimentation platforms, funnel instrumentation stacks
Responsibilities
Define and evolve the self-serve funnel strategy, build measurement foundations for attribution and analytics, run an experimentation practice, raise activation rates, optimize paid conversion paths, build self-serve expansion motions, partner with GTM on handoffs, set the funnel roadmap and mentor other PMs
Seniority
Principal, hands-on IC with strategy & mentorship
