Director of Growth Marketing (Paid Acquisition) – AI-Native Growth Builder | Remote Friendly
Core
Build an AI-first, automated paid patient acquisition engine to scale bookings for a global healthcare marketplace, balancing organic imbalances and monetizing additional patients via direct services or commission models.
Role type
Director of Growth Marketing (Paid Acquisition) / AI-Native Growth Builder
Builds
An automated, AI-driven patient acquisition system for a multi-country healthcare marketplace
Domain
Healthtech / Digital Marketing / AI Automation
Deliverable
production ML models | product features
Required skills
Performance/growth marketing in consumer marketplaces, AI-driven automation of marketing workflows, global media budget management (€3M+), hands-on Google/Meta scaling, multi-market acquisition strategy, team building and leadership
Preferred skills
Experience with AI tools for creative generation and autonomous bidding, experimentation velocity, cross-functional collaboration with product and data teams
Technologies
Google Ads, Meta Ads, AI automation frameworks, attribution modeling tools
Responsibilities
Own end-to-end patient acquisition strategy across paid channels; define CAC/LTV models and scalable frameworks; manage global media budgets and performance targets; build and lead a small, high-leverage team; design and implement an AI-driven acquisition system; lead pilot programs for new channels and convert successful pilots into scalable playbooks
Seniority
Director, hands-on IC with team leadership