Growth Marketing Manager - SFOs
Core
Drive growth and pipeline success for the Single Family Office (SFO) segment through data-driven performance marketing and targeted acquisition campaigns.
Role type
Growth Marketing Manager (B2B Performance Marketing)
Builds
Multi-channel demand generation and account-based marketing (ABM) efforts for the SFO segment
Domain
Financial Technology / Wealth Management
Required skills
B2B performance marketing, demand generation, account-based marketing (ABM), marketing automation, CRM systems, analytics, project management, strategic planning
Preferred skills
MBA, experience in financial technology or wealth management, experience with ultra-high-net-worth (UHNW) networks
Technologies
marketing automation tools, CRM systems, analytics platforms
Responsibilities
Build and execute comprehensive marketing strategies across performance channels to drive brand awareness and lead generation; Partner with Product Marketing and Content teams to align messaging; Optimize campaigns using data to provide strategic recommendations; Coordinate digital activations and boutique event/roundtable marketing activities; Serve as Subject Matter Expert (SME) on family office market trends and persona challenges
Seniority
Mid-Senior, hands-on IC