Regional Marketing Senior Lead Analyst
Core
Strategic marketing lead driving a 360-degree marketing approach for Citi Private Bank's North American markets, focusing on thought leadership, UHNW client engagement, and event strategy.
Role type
Senior Individual Contributor (SVP level) Marketing Lead
Builds
Thought leadership agendas, client events, digital content strategies, and regional marketing initiatives for UHNW clients
Domain
Private Banking / Wealth Management / Financial Services
Deliverable
product features
Required skills
Thought leadership strategy, end-to-end event management, digital channel strategy, marketing performance tracking, stakeholder engagement, competitive intelligence, regulatory compliance, CRM proficiency, financial services domain expertise
Preferred skills
Master's degree, 10+ years experience, mentoring capability, adaptability in matrixed environments
Technologies
Salesforce, digital marketing platforms
Responsibilities
Shape thought leadership agenda and content themes; manage end-to-end client and prospect events; develop social media and digital content calendars; track marketing ROI and performance metrics; brief senior management on client and event strategies; conduct competitive benchmarking; ensure regulatory compliance in all marketing activities
Seniority
Senior, SVP level, hands-on IC with strategic scope