VP, Competitive Intelligence Insights
Core
Design and lead research initiatives to power the bank with a deep understanding of the competitive customer experience (CX) landscape, including benchmarking current experiences and analyzing trends.
Role type
VP, Competitive Intelligence Insights
Builds
Executive-level presentations, customer journey maps, and strategic insights on competitive CX trends.
Domain
Banking / Customer Experience / Market Research
Deliverable
dashboards & analysis
Required skills
Competitive intelligence techniques, consumer journey frameworks, secondary data analysis, vendor management, strategic storytelling, cross-functional influence
Preferred skills
Master's degree
Technologies
N/A
Responsibilities
Identify and analyze competitive trends and strategies of key players; map and benchmark different customer journeys; own and manage outside vendor relationships; analyze internal and external research data to build compelling storylines; lead multiple ongoing projects and deliver strategic insights; engage and influence cross-functional partners.
Seniority
VP, strategic leadership & mentorship