AVP Marketing Data Science
Core
Lead advanced analytics and measurement models to optimize marketing spend and drive business impact for Citi's media investment and client lifecycle.
Role type
Senior IC Marketing Data Scientist (Media Measurement & Analytics)
Builds
Measurement frameworks, attribution models, predictive analytics, and media performance narratives.
Domain
Financial Services / Digital Media Marketing
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Advanced statistical modeling, Machine Learning (RNN, LSTMs, LLMs, NLP), Marketing Mix Modeling (MMM), Attribution modeling, Customer segmentation, Lifetime Value (LTV) analysis, Churn prediction, Python, R, SQL, Hive, TensorFlow, PyTorch
Preferred skills
Generative AI platforms, Vendor management, Strategic roadmap planning, Data storytelling
Technologies
Python, R, Hive, SQL, TensorFlow, PyTorch, Large Language Models
Responsibilities
Implement advanced analytics on client lifecycle data (acquisition, engagement, retention); Develop and execute media measurement frameworks including attribution and incrementality testing; Calibrate media performance across data sources to create actionable narratives; Manage vendor relationships for measurement solutions; Present insights and strategic recommendations to senior stakeholders.
Seniority
Senior, hands-on IC