VP Marketing Data Science
Core
Lead advanced analytics initiatives and develop sophisticated measurement models to optimize marketing spend and drive business impact for Citi's media investment.
Role type
VP Marketing Data Science (Strategic IC + Leadership)
Builds
Production ML models for cross-channel attribution, audience analytics, consumer journey, and scenario planning.
Domain
Financial Services / Marketing Analytics / Media Measurement
Deliverable
production ML models
Required skills
Advanced statistical modeling, Machine Learning (Deep Learning, Neural Networks), Predictive analytics, Python, R, SQL, Big data technologies, Cloud platforms, Data visualization, Gen AI platforms, Project management, Stakeholder communication
Preferred skills
Experience in financial services, Agency/client side media measurement, TensorFlow, PyTorch, LLMs, NLP
Technologies
Python, R, SQL, Hive, Tableau, Power BI, Dataiku, TensorFlow, PyTorch
Responsibilities
Design and implement advanced statistical and ML models for marketing effectiveness and attribution; Forecast marketing outcomes and inform budget allocation; Guide the team in developing data-driven solutions; Oversee end-to-end model development lifecycle; Communicate complex insights to senior leadership; Ensure model governance and ethical data usage.
Seniority
VP, Strategic Leadership
