SVP, Head of Marketing Performance
Core
Define and execute the product vision, strategy, and roadmap for marketing measurement, attribution, and reporting within the WPP Open platform, serving global brands and agencies.
Role type
SVP, Head of Marketing Performance (Product Leadership)
Builds
WPP Open platform capabilities for Paid, Earned, Shared, and Owned media performance
Domain
Digital Marketing, Media Intelligence, Data Analytics
Deliverable
product features
Required skills
Product strategy, Market research, Competitive analysis, Product requirements translation, Product roadmap execution, Team leadership, Stakeholder management, AI/ML product integration
Preferred skills
MMM, MTA, Incrementality testing, Geo-experimentation, Agentic tooling, Conversational data analytics
Technologies
WPP Open platform, AI-enabled analytics tools
Responsibilities
Define end-to-end product vision and roadmap for marketing performance; Conduct market research and competitive analysis to identify differentiating products; Translate complex business problems into actionable product requirements; Integrate and harmonize existing performance measurement products into a unified AI-enabled offering; Build and mentor high-performing full-stack product teams.
Seniority
SVP, Strategy & Mentorship
