Product Marketing Manager

## About Outdoo Outdoo is a fast-growing AI Roleplay and Sales Coaching platform — rated #1 on G2 in AI Sales Roleplay — trusted by sales-forward organizations and enterprise teams to transform rep performance through immersive AI-powered simulations, closed-loop coaching, and revenue intelligence. With growing adoption across Fortune 500 companies and a rapidly expanding enterprise customer base, we're building a world-class marketing team to match our product's ambition. ## Role Overview We're looking for a data-driven, strategic, and hands-on Product Marketing Manager to own product adoption, demand generation, and high-intent content creation. This is a high-impact role built for someone who understands sales-led growth (SLG), modern AI-assisted workflows, and North American B2B buying journeys — and who knows how to market an AI product to buyers who are themselves evaluating AI. ## Key Responsibilities - Own go-to-market (GTM) planning for new features and product rollouts across SMB and enterprise segments - Analyze behavioral data of US/NA users to refine product positioning, activation flows, and usage patterns - Drive product adoption by identifying friction points and enabling growth opportunities across the funnel - Discover and nurture new lead sources through SLG-informed demand generation tactics - Collaborate with Product, Sales, and Growth teams to close messaging gaps and capitalize on market moments - Build and manage MOFU/BOFU content pipelines targeting high-intent keywords — optimized for both traditional SEO and AI-driven answer surfaces (AEO) - Ensure content is structured for AI citation: FAQ schema, direct-answer formats, and structured data markup that gets picked up by Google AI Overviews and LLM-based search - Conduct competitive intelligence and craft differentiated messaging against alternatives like Hyperbound, Second Nature, and Gong - Work closely with the content team to deliver impactful thought leadership and conversion content - Track KPIs around adoption, activation, pipeline contribution, and AI search visibility ## What We're Looking For - 3+ years of Product Marketing experience in B2B SaaS focusing on US markets - An MBA from any tier-I or tier-II university globally - Strong command of SLG strategies and user onboarding frameworks - Demonstrated experience analyzing user behavior and funnel data, particularly for North American users - Background in demand generation with a clear track record of sourcing net-new leads - Working knowledge of Answer Engine Optimization (AEO) — understanding how AI Overviews, Perplexity, and LLM-based search surfaces discover and cite content - Genuine fluency with AI tools in daily work — you use LLMs to accelerate research, drafting, and analysis, not as a novelty - Familiarity with AI coding tools (Claude Code, Cursor, GitHub Copilot, or similar) to collaborate effectively with technical teams and prototype lightweight automations when needed - Solid understanding of SEO-driven content strategy with a forward-looking view toward AI-first search - Excellent written and verbal communication — strong storytelling with an instinct for what cuts through - Highly collaborative with experience working cross-functionally with Product and Sales - Comfortable working independently in a fast-paced, growth-stage environment ## What You'll Get - Opportunity to shape the marketing roadmap of the #1 G2-rated AI Sales Roleplay platform - High ownership and visibility across leadership, product, and enterprise sales teams - Creative freedom to test and scale new ideas across a growing enterprise customer base - Direct exposure to GTM strategy, SLG motion, and revenue ops at a company that's winning in a competitive AI market - Direct impact on lead generation, user engagement, and pipeline growth — in a category that's defining how enterprise sales teams train