Product Marketing Manager
Core
Own product adoption, demand generation, and high-intent content creation for an enterprise AI roleplay and training platform.
Role type
Product Marketing Manager (B2B SaaS)
Builds
GTM plans, demand generation pipelines, and AI-optimized content assets
Domain
B2B SaaS / Enterprise AI / Sales Enablement
Deliverable
product features
Required skills
GTM planning, SLG strategies, funnel analysis, demand generation, AEO, competitive intelligence, cross-functional collaboration
Preferred skills
MBA, AI tool fluency, AI coding tools familiarity, SEO strategy
Technologies
LLMs, Claude Code, Cursor, GitHub Copilot
Responsibilities
Own go-to-market planning for new features; Analyze behavioral data to refine positioning; Drive product adoption by identifying friction points; Discover and nurture new lead sources; Collaborate with Product and Sales to close messaging gaps; Build and manage MOFU/BOFU content pipelines optimized for AI search
Seniority
Mid-level, hands-on IC