Public Relations Manager
Core
Develop and deliver earned media and reputation-building campaigns for iconic Australian food and beverage brands.
Role type
Public Relations Manager
Builds
Integrated communications campaigns and brand stories
Domain
FMCG / Food & Beverage
Deliverable
product features
Required skills
earned media strategy, influencer campaign management, media relations, storytelling, content development, reputation management, stakeholder management, data-driven insights, commercial acumen, emerging tech/AI tools
Preferred skills
FMCG industry experience, fast-paced environment adaptability
Technologies
AI-enabled tools
Responsibilities
Develop and deliver earned media and influencer campaigns; Lead end-to-end execution of PR activity from planning to optimization; Build and manage relationships with journalists, influencers, and internal stakeholders; Provide PR advice and manage media engagement and reputation issues; Use insights and emerging technologies to improve campaign performance.