Senior Brand Manager (m/w/d)
Core
Develop and execute brand strategy, manage integrated marketing campaigns, and oversee brand governance for a travel-tech company.
Role type
Senior Brand Manager
Builds
Brand strategy, integrated marketing campaigns, brand assets, and market insights for FlixTrain
Domain
Travel technology / Mobility
Deliverable
product features
Required skills
Brand strategy & positioning, campaign development & management, media planning & performance analysis, market research & consumer insights, creative agency management, stakeholder management, data-driven decision making
Preferred skills
Experience with challenger brands, international scale-up mindset, strong presentation skills
Technologies
Brand tracking tools, media planning platforms, market research software
Responsibilities
Develop and evolve brand strategy and positioning; manage end-to-end integrated marketing campaigns; brief and steer creative and media agencies; analyze campaign performance and derive data-driven insights; ensure consistent brand governance across all touchpoints; lead market research and consumer insight projects
Seniority
Senior, hands-on IC