Staff Product Manager
Core
Own the vision, strategy, and business outcomes for the Exchange Demand Platform, enabling advertisers to find and win ideal customers in real-time auctions.
Role type
Staff Product Manager (Ad-Tech/Marketplace)
Builds
The MediaAlpha Exchange Demand Platform (self-serve and managed workflows for advertisers)
Domain
Ad-tech, performance marketing, programmatic advertising, insurance/finance verticals
Deliverable
product features
Required skills
Product vision and strategy, marketplace economics, auction mechanics, bid optimization, enterprise UX design, cross-functional leadership, data-driven decision making, API strategy
Preferred skills
Real-time bidding (RTB) experience, lead generation/call marketplace knowledge, insurance/finance domain expertise, campaign management tools experience
Responsibilities
Define multi-year roadmap and translate advertiser needs into product strategy; Optimize product capabilities to drive advertiser acquisition, retention, and LTV growth; Lead evolution of bidding, targeting, and auction mechanics; Identify patterns in advertiser needs and productize scalable solutions; Establish strategy for advertiser-facing APIs and integrations; Mentor other product managers and elevate product craft.
Seniority
Staff, individual contributor with mentorship responsibilities
