Analytics Implementation Specialist
Core
Provide web analytics solutions and services to Tier 1 clients, enabling data-driven interactive strategy and web development decisions.
Role type
Analytics Implementation Specialist
Builds
Custom web tracking code, analytics solutions, and reporting systems for client websites
Domain
Digital Marketing Analytics / Web Analytics
Required skills
Google Analytics, Adobe Analytics, Google Tag Manager, Adobe Launch, Tealium, HTML, CSS, JavaScript, Data Layers, Tag Management Systems
Preferred skills
Server-side analytics, event forwarding, Google Server-Side services, Adobe Customer Journey Analysis, personalization tools
Technologies
Google Analytics, Adobe Analytics, GTM, Adobe Launch, Tealium, Google Data Studio, Tableau, PowerBI
Responsibilities
Gather business requirements for analytics implementation, integrate and custom code tracking solutions, perform quality checks on tracking implementation, create and maintain key reports and dashboards, conduct training sessions on digital analytics, oversee implementation documentation and QA tests
Seniority
Mid-level, hands-on IC