Digital Content Associate Principal
Core
Own the strategy and execution of the brand's voice across critical digital platforms, acting as a lead storyteller to translate global impact and technology breakthroughs into compelling content for partners, policymakers, and the press.
Role type
Senior IC digital content strategist and creator
Builds
Global media strategy, original social-first video and photo assets, digital ad campaigns, and press coverage
Domain
Public transportation technology and mobility services
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Social media management, digital marketing, cinematography (mobile), video editing, expert writing and editing, media relations, data-driven performance optimization
Preferred skills
Travel for field-based content capture, working in ambiguous environments
Technologies
CapCut, Canva, Figma
Responsibilities
Architect global media strategy for LinkedIn, Twitter/X, and PR; lead on-the-ground asset generation by traveling to partner sites to shoot and edit original content; concept and launch digital ad campaigns; partner with senior leadership to develop social strategies; orchestrate digital press coordination and media pitching; optimize performance through data-driven insights and KPI tracking
Seniority
Senior, hands-on IC