Creative Producer
Core
Own the end-to-end advertising creative production lifecycle for mobile games, transforming performance insights into high-impact campaigns to drive user acquisition.
Role type
Creative Producer (Mobile Gaming)
Builds
Performance-driven advertising creatives and campaigns for mobile games
Domain
Mobile Gaming / Performance Marketing
Required skills
Creative strategy development, Project management, Data analysis (IPM, CTR, CVR, CPI, ROAS), Workflow coordination, Briefing, A/B testing, Timeline management
Preferred skills
Playable advertising creatives, AI-powered creative tools
Technologies
Motion design tools, Playable ad platforms, AI creative generation tools
Responsibilities
Analyse advertising creative performance and testing results, Conduct marketing and competitor research, Develop creative strategies and concepts, Prepare detailed creative briefs, Plan and organise creative production workflows, Oversee the entire creative production process, Monitor creative production timelines
Seniority
Mid-level, hands-on IC
