Director of B2B Marketing
Core
Lead strategic marketing initiatives for a portfolio of B2B clients, helping them strengthen brands, generate demand, and accelerate growth.
Role type
Senior B2B Marketing Director (Agency/Consulting)
Builds
Integrated marketing programs and connected campaigns for B2B clients
Domain
B2B Marketing, Demand Generation, Digital Advertising
Deliverable
product features
Required skills
B2B marketing strategy, paid search, paid social, SEO, GEO, content marketing, outbound email, data analysis, budget management, client relationship management, team leadership
Preferred skills
Agency environment experience, new business development, cross-functional collaboration
Technologies
Paid search platforms, paid social platforms, SEO tools, GEO tools, email marketing platforms, analytics tools
Responsibilities
Develop integrated marketing strategies aligned with client business objectives; Translate business goals into actionable channel strategies and measurement frameworks; Build strong relationships with client executives and communicate strategic recommendations; Identify opportunities to expand and strengthen client marketing programs; Manage relationships with external vendors and partners; Lead paid and organic B2B marketing strategies across relevant channels; Oversee organic growth initiatives across GEO, SEO, content marketing, and organic social media; Develop audience segmentation, targeting, messaging, and channel recommendations; Coordinate with specialists across GEO, SEO, outbound email, content, creative, social media, and public relations; Establish and monitor KPIs connecting marketing activities to business outcomes; Analyze campaign and channel performance to identify trends and opportunities; Use data to guide decisions related to budget allocation and channel mix; Continuously test and optimize campaigns to improve engagement and ROI; Provide strategic direction and oversight to cross-functional teams; Contribute to new business development through marketing strategy and pitches; Collaborate with senior leadership to establish best practices and improve workflows.
