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Director, Product Marketing

Canada Remote🌐 Remote💼 Full-time🗓 2026-08-21 → 2026-09-26

Core

Define company narrative, messaging architecture, and market segmentation for an agentic procurement platform serving mid-market organizations.

Role type

Senior IC Product Marketing Director (Player-Coach)

Builds

Company-level positioning, messaging assets, analyst relations strategy, and AI-enabled marketing workflows.

Domain

B2B SaaS / Procurement / AI

Deliverable

production ML models | product features | dashboards & analysis | research | client delivery | infrastructure

Required skills

B2B SaaS product marketing leadership, company-level positioning strategy, go-to-market strategy, market segmentation, customer research, analyst relations, sales enablement, team coaching, AI fluency, strategic storytelling

Preferred skills

Experience with multi-product platforms, repositioning complex SaaS offerings, building high-performing teams, measuring marketing against business outcomes

Technologies

AI tools for workflow automation and content generation

Responsibilities

Own positioning strategy and messaging architecture; lead market segmentation and customer research; manage analyst relations; coach two Product Marketing Managers; build AI-enabled marketing practices; influence roadmap and pricing; create sales enablement assets.

Seniority

Senior, hands-on IC with people management

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