Product Marketing Manager - Expert Call Services
Core
Own go-to-market positioning and strategy for AlphaSense's Expert Call Services (ECS), crafting messaging to differentiate the service and drive call volume/velocity.
Role type
Product Marketing Manager (Expert Call Services)
Builds
Expert Call Services (ECS) content engine and proprietary Expert Insights library
Domain
Financial services / Expert networks / Market intelligence
Deliverable
product features
Required skills
Go-to-market strategy, messaging development, cross-functional collaboration, product launch execution, growth tactics, product-led growth (PLG), market and competitive analysis, data synthesis
Preferred skills
Financial services background, expert network experience
Technologies
None stated
Responsibilities
Develop compelling messaging and positioning frameworks for ECS; Gather and synthesize customer feedback to influence product roadmap and GTM; Track industry trends and competitive landscape; Own and drive awareness campaigns and cross-sell initiatives; Partner with product managers on roadmap developments; Monitor key business metrics related to revenue and adoption
Seniority
Mid-level, hands-on IC