VML & Ogilvy | Strategy Director / Senior Strategist, Japan
Core
Design and implement end-to-end consumer communication strategies for automotive brands, integrating data analysis with creative thinking to drive business growth and brand value.
Role type
Senior Strategist (hands-on IC)
Builds
Integrated marketing communication plans and data-driven strategy execution for automotive clients
Domain
Automotive marketing, data analytics, consumer insights
Required skills
Marketing strategy planning, data analysis execution, statistical analysis (correlation, regression), GA4 usage, social listening tools, creative brief development, full-funnel communication design, KPI/KGI design, stakeholder management, Japanese communication
Preferred skills
Business statistics knowledge (hypothesis testing, MMM, attribution, lift measurement), AI adoption
Technologies
GA4, social listening tools, Excel
Responsibilities
Define marketing and communication strategies based on market/consumer data; Identify opportunities through consumer and customer data analysis; Develop message frameworks and creative briefs; Design integrated communication plans across media, social, and activation teams; Lead KPI/KGI design and campaign verification; Present strategies and results to clients; Manage brand tracking and consumer surveys
Seniority
Senior, hands-on IC
