User Acquisition Manager (Non-search)
Core
Building a new User Acquisition function from scratch, owning the full stack of paid social and native campaigns across Meta, TikTok, YouTube Shorts, and Taboola.
Role type
Senior User Acquisition Manager (Paid Social & Native)
Builds
Full-funnel paid media campaigns and creative testing loops
Domain
Digital Marketing / Performance Marketing
Required skills
Paid social and native campaign management, Aggregator or affiliate model experience, Meta platform fluency, Data analysis (Excel, SQL, BI tools), Incrementality testing, AI integration for workflow automation
Preferred skills
TikTok, YouTube Shorts, and Taboola experience, Creative briefing and optimization, Funnel sequencing
Technologies
Meta, TikTok, YouTube Shorts, Taboola, Excel, Sheets, SQL, MCP
Responsibilities
Run full campaign lifecycle including architecture, bidding, and creative testing; Optimize post-click landing pages and conversion context; Manage testing cadence for creative, audience, and LP; Build playbooks and processes for a new function; Analyze data to drive incrementality and fraud awareness
Seniority
Senior, hands-on IC