Principal, Biz. Marketing (Social & Branding) - Coupang Play
Core
Lead brand strategy and social marketing for Coupang Play to drive consumer engagement and brand growth.
Role type
Principal, Social & Brand Marketing
Builds
Brand campaigns, social channel operations, influencer marketing, and platform partnerships for Coupang Play.
Domain
Streaming / Entertainment / Media
Deliverable
product features
Required skills
Brand marketing strategy, Social media strategy, Influencer marketing, Cross-functional project leadership, Data-driven decision making, Platform partnership management, Consumer insight analysis
Preferred skills
OTT/Streaming industry experience, Portfolio/Slate marketing, Fan community building, Viral campaign execution, Digital platform growth experience
Technologies
Meta, TikTok, YouTube
Responsibilities
Develop and execute brand and social marketing strategies; Lead official social channel strategy and content direction; Manage external agencies and marketing budget performance analysis.
Seniority
Principal, hands-on IC