Product Marketing Lead, Business Insurance

Denver, CO - HybridFull-time$153k–$187k2026-11-06 → 2026-11-11

Hybrid · United States

Core

Architect and execute go-to-market strategy for Gusto Business Insurance, helping small businesses access workers' comp and general business insurance alongside payroll.

Role type

Senior Product Marketing Lead (0-1 product launch)

Builds

Scalable GTM engine for business insurance products

Domain

Insurtech / Small Business / Fintech

Deliverable

product features

Required skills

GTM strategy, customer segmentation, pricing, positioning, cross-functional collaboration, data synthesis, AI tool fluency

Preferred skills

Insurtech, SMB, fintech, HR/benefits/payroll tech experience

Technologies

AI tools for research, content, and reporting

Responsibilities

Lead go-to-market strategy and execution; synthesize market research and customer insights; drive cross-functional alignment; define growth channel requirements; own performance metrics and optimization

Seniority

Senior, hands-on IC

About Gusto

At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.